On-page SEO -The Key Elements

Jun 19, 2014

Search engine optimization (SEO) is a concept used to rank a website higher on search results. When your website is ranked higher up on search results, the likelihood of people noticing your site will be greater than those with a lower rank. It makes it visible to people who look for a product or service when using the search engine. SEO is an important strategy because of the vase number of searches made in a day, your company could miss out on the opportunity to gain visitors if his or her SEO is not executed correctly.

on-page SEO key elements


On-page SEO are made up of different elements of content. This structure can be manually achieved by a person and they have full control of what is said.

It mainly dies down to the keyword you choose for your SEO. This keyword has to be relevant to your sites content. It is important to identify the most prospect keyword. The repetition of this keyword is what boosts up your ranking on search engines. This concept of keywords is the fundamental feature to drive high traffic to your site. A tip for inexperienced SEO creators is to always think like a buyer or user of the search engine. What are the words most commonly used if he or she would be searching for the product or service you offer. You can read more on Keywords at Click Here.

I personally feel that studying each sector of on-page SEO will help you organize your entire content allowing search engines to pick up the data. Listed below are the elements to look into in reference to getting a high rank by your SEO.

Website content

There’s no question that a site’s content has to be valuable and engaging to the user in order to drive leads. Website’s that are rich in content will be able to drive high amounts of traffic to their site. A site thats content covers a wide range of topics will increase their ranking on search engines without being repetitive. The more content your site has, the higher the chance of ranking on search engines. Even before putting the ranks into perspective, giving users an option through various topics to choose from will increase your online presence. Keywords should be embedded into your headline. A well thought of headline should always captivate visitors and the sole purpose would be to grab their attention. Body formatting plays a role in keeping readers intrigued. One way is to bold keywords, reprimanding the importance of it.

URL Structure

The structure of your URL can affect the engine’s ability to index and understand the website’s content. If the backend of the server you use allows you to configure your URL structure, remember to include the title of your webpage. Organize your URL structure to fit the mold of the search engine’s capability of picking up your keywords in it. Keep your URL direct by removing words such as ‘and’, ‘on’ or ‘it’ as they are not necessary words even though reading it out loud might sound broken. Removing numbers from your URL title should also be done.

key elements on page sep


Being bombarded with a mountain of words can shorten a visitors attention span. The insertion of pictures will spruce up your content and can be very helpful when to comes to ‘sneaky’ ways to add in your desired keyword. Change the picture file name from “img123” to something that relates to your content, or even better, use your keywords as your picture title. Also, adding in an alternate picture text will be beneficial for indexing your site via the search engine.  

Title Tag & Meta Tag

Title tags and meta tags are the texts that will appearch on the search engine. Meta tags shows a snippet of your content. It is to be displayed as additional information on search engines. Usually the first place the search engine would look for your keyword is in the meta tag. When typed into the search space by the user, matches of the same keyword would be highlighted in bold on your title tag and meta tag. If left untouched on your part, the search engine would select a random text from your content to fit into the description.

Headline Tag

Headline tags within your page are also another important factor. It is a clue to determine what your entire content displayed on the reader’s screen is about. Readers will benefit from seeing the headline tag as they now have the ability to distinguish an opening of a new topic in reference to the entire text. Headline tags also help search engines notice and pick up your content.

Internal Linkage

Internal linkage refers to linking one page to another page of the same site. This enables you to promote your other work that is related to the current topic people are now landing on. It can be referenced to other similar work within the site. This would prove you content is reliable as it acts like an arrow that points out to other texts, showing that you are a strong competitor in the market with a lot variety to offer users.


You may also like to know how to use Shopcada's Text Editor 
Click Here