The difference between mobile template and responsive design
Responsive websites require you to only own ONE website.
Coding is specialised to adapt to any screen size no matter the device used.
Having a mobile template means having a completely different entity used to host your website.
This requires you to have either a mobile-only website or a subdomain.
Why should I have a responsive website?
Easier to manage
One feature that makes a responsive designed website manageable is it’s ability to adapt to future devices. As technology is advancing rapidly, so will the advancement in the devices we use. As responsive websites are templates designed for the screen size and not device, it is an assurance that your site will appear properly when someone views it.
In addition, responsive web designs are able to shoulder an uncomplicated single URL. This minimises the confusion amongst visitors when a site has more than one URL and would effectively gain higher amounts of traffic through social media shares.
Providing a better user experience is without a doubt guaranteed. Though content is king, the visual convenience exuded by a responsive website will automatically be more attractive enabling visitors to consume your content without distress.
One website, multiple devices
Along the course of the positives, responsive websites are able to reach the largest possible audience. Most internet traffic these days originates from users of mobile devices. Giving these users the best experience on your website will keep these visitors engaged with your site’s content, increasing the chances of them coming back to your page. Without a responsive website that fits to a smaller screen, like on mobile, would mean users having to scroll left and right to see the full images or content that is displayed. Critical for ecommerce sites, this extra effort put in to have full view of your site would automatically slow down their purchasing efforts.
Easy interaction with various different users who have a preferred device other than a desktop is made possible. Based on Shopcada’s statistics, over 50% of internet usage is done through mobiles. This shows that internet is mostly used on the go. This way, responsive website designs opens new doors to interact with users. When loading of a site takes longer than one’s patience, they will most likely leave your site. In most cases, it is not possible for a desktop site to load as quickly on a mobile device. This would mean, the interaction between your site and the user is cut off when they leave to find another website that would be able to meet their needs more efficiently.
Responsive design is preferred by Google
Google prefers responsive designs over a mobile template website. By having a single URL, it is easier for the search engine to pick up your site which in turn increases your ranking. Google bots will also be able to detect on-page SEO more effectively due to the usage of a single URL. Having separate desktop and mobile sites would also mean having two different SEO campaigns and duplicate content which does not do any justice to your SEO rank. Overall, responsive websites perform better as compared to mobile template sites and are preferred by Google.
How much does a responsive website cost?
Ranging from a few hundreds to a few thousands, it all depend on the design of your website. It is like purchasing a house, it all depends. Vendors charge differently and also accordingly to your website’s current design. If your site is vaguely up to date, it would cost less than a website thats design has been left untouched for several years.
How long does it take to build a responsive website?
Likewise, there is no exact answer. This process works like a cradle rocking between developers and the client. Just like the process of designing a website, if instructions were clear and exuded correctly during the first pitch, it would take roughly two weeks. But this process could go back and forth until both parties are happy with the final outcome. Usually, give it a month to two for your website to be fully launched with a responsive design.