Ideally, new ecommerce business owners flock to where other like minded businesses have seem to taken flight on particular platforms such as Shopify and Magento to start their new business venture. Joining in only puts you at the same level as these businesses. In the early stage, this may not seem as important but ultimately, you want your brand to stand out. Though commendable, sometimes what the masses need, is not what your store needs. How does a company know what platform is best suited for them? Here are the questions you should be asking when choosing an ecommerce platform for your online store.
Who is their ideal customer?
Take a step back and research on the types of stores using their platforms. Each platform will have their own target audience and specialties. Take Magento for example. Their services cater to much larger businesses that are more established. This is not only about the size. Considered your business location? Where do you want your sales traffic to come in from? Without diving head in, most companies work their way up from the local scene before taking their business global. Try to find a local platform, that has the experience of working with online stores. Shopcada is Singapore’s preferred ecommerce platform. Their background has a history of providing excellent service to small online stores in Singapore.
Are there any systems that are integral to you running your business?
Choose a platform that integrates with companies essential to your online store. Are there the built in systems on the platforms for you to host such external integrations. Take these few as an example. Mailchimp for newsletter handouts and Singpost Tracking are two integrations Shopcada offers for local sellers.
Is the room for growth?
As your company becomes more developed, you might want additional elements running on your store. You have decided that the time has come to add in important features now essential to take your store one step further. Can the server you are using be able to provide particular features without causing you to change the entire store completely? Do they support specific modules needed to sustain growth throughout your store’s lifespan? You would need to envision not only the beginning of your store when choosing it’s platform. Thinking ahead and knowing what is instore for you in the long run can determine your success. There would be far less hassle when you have reached this stage as you are equipt with the knowledge of how far this ecommerce platform is able to take you to.
What kind of support do they provide?
Their commitment to your store compliments growth.You need to be able to rely and trust the company behind your ecommerce platform. How well do they respond to your enquiries and how long will it take? Is your private information secure? What measures are taken when your store crashes? You would want to have a strong team that treats each individual store owner on their platform like a priority and a company that communicates well with you.
What do my customers want?
Find a platform that makes not only your life easier but as well as your customers. Besides having a good product to showcase, how efficient is it for your visitors to obtain their desired items? Take the checkout process for example, the usage of a shopping cart should be easy and straightforward. The platform you use can reflect in the service you provide as a whole.