Marketing Plans for Small Businesses

Aug 21, 2014

 marketing plans businesses

1. Develop a realistic budget

It is recorded that not many businesses set aside a large amount for their marketing efforts. For the rest of the remaining year, try to have a more flexible budget to welcome better marketing opportunities. Another primary factor is to make strategic investments when it comes to marketing where your consumers constantly or more often search for your product or similar products.

Do not limit your business potential based on the budget. Every business owner needs to know and be well versed on the perks of taking risks even though it may seem like a milestone for the results to churn in. Exposing your marketing efforts to new and innovative ways to lure consumers in. There is always a hit or miss factor everyone gets wary over but if you never try, you’ll never know.


2. Build and maintain your website

Noted as the main source for digital marketing is owning a business website. This site will be the platform where potential customers can find, engage and connect with you. Make your company website a priority and build it around your service or product.

The look and feel should reflect every aspect of your company’s overall goal with a minimalistic touch. This is to ensure easy browsing yet staying professional as a company. Keep the content consistent. Important information such as business emails, phone numbers and address should be clear and visible throughout your site for easy reference. It is good to have a visually appealing design with straightforward navigations. Make sure your site is regularly updated to stay relevant and trustworthy.


3. Manage negative reviews

Consumer reviews have an increasing impact on other consumers’ purchasing behaviour. They tend to place a large amount of trust into the thoughts and comments of existing users’ feelings towards the product or service your company provides. When stakes are so high, it is important to have a plan to manage such responses especially those comments that put your company down negatively.

One way is to stop the problem before it even starts. Work on the product or service and reevaluate it thoroughly before it goes live. Keep consumers satisfied by responding quickly and professionally to their concerns. Try responding directly to the customer to see if the problem can be resolved. Staying positive throughout though offended will work to your advantage in the utmost professional light.


4. Social media presence

Consumers of today spend a considerable amount of time on social networking sites. They spend this time interacting with family, friends and getting to know others. However, the rising of brand presence on such social media platforms has led people to engaging with more brands through the social media. Many small businesses keep their social media page active and relevant -keeping up with consumer taste and the fast changing trends.

Once you have established your channels, share as much information whenever you can. Besides sharing discounts, promotions and sales your company is currently having, remember to promote your social media sites on your webpage or through advertisements explaining why it is beneficial for people to follow you on the social media.


5. Keep marketing strategies and reports in a binder

For easy reference on what campaigns have been done and how well each campaign did, keeping all your data in hardcopy is recommended. Neatly display all the statistics for every single marketing plan executed can help you make necessary changes and compare what worked and what didn’t. This binder full of completed or future marketing ideas can help you make the improvements needed for the company in the long run.