A website’s domain is equivalent to a company’s name. When choosing a domain, you would want to make sure that your domain name reflects your company’s image but at the same time it has to be easy to remember and easy to find.
It can be rather difficult to come up with a domain name entirely from scratch and let alone, be brandable. Most companies have already taken up obvious and sought after domain names and buying them can be very VERY expensive.
So, what is the standard of a brandable domain? Consider these factors when you are choosing your domain name.
1. Easy to spell
Your domain name should be easy to spell. Stay away from commonly misspelled words or similar words that spelt differently when written in either British or American spelling.
2. Be memorable
Visitors should be able to remember your brand name without difficulty. It is one thing to have people enjoy your product but it says so much more about your brand if these people continuously come back. The first step to achieving this loyalty is to have a memorable domain name.
3. Powerful and Authoritative
Make it evident that your site is a credible and legitimate source for people to make a purchase from you by being confident. If you have to announce your credibility through your domain, chances are, you aren’t what you claim you are. Avoid domains such as “bestbuys.com”.
4. Keep it short
Top websites are known to have less than nine characters in their domain name. Keep it to one or two words at most.
5. Be unique
Building a brand that stands out from the others should be a main objective for your marketing efforts. Having your domain that is distinct from any other in the market will set you apart indefinitely. For example, if your store is selling fashion apparels, do not rely on generic terms like gotofashion.com or latestfashiontrends.com
6. Avoid number and hyphens
Numbers are commonly misinterpreted. It can be very confusing for a user. Is it 5 or five? Hyphens are usually forgotten. If there is a need to use these however, it is best to buy a variation of domains.
7. Use an appropriate extension
According to GoDaddy, different extensions have their own specific uses.
- .com: sets the standard, most popular
- .co : an abbreviation for company, commerce, and community
- .info : informational sites
- .net : technical, Internet infrastructure sites
- .org : non-commercial organizations and non-profits
- .biz : business or commercial use, like ecommerce site
- .me : blogs, resumes or personal sites