Over the years Google has revolutionized. What may have worked way back in the day to appear on Google Search may not be relevant in 2015. Here are five myths about Google’s search engine optimization.
Myth #01: SEO is all about ranking
Maybe in the past it was the ultimate end results companies hoped to achieve. Ranking number one would have deemed your site successful but it’s not the case in 2015. Though research has shown users favor the first three sites that appear on the search results, this pattern is also seen on subsequent pages. With paid advertisements usually taking the top spots, this has allowed results below the top tree to gain better click through rates.
Even with such said, ranking does not determine your sites success. It is always better to be useful to your readers than play it by how to get on top of Google Search ranking.
Myth #02: Submitting your site to Google is very important
Apparently people have come up with this ridiculous idea that by submitting your website to Google, only then you will appear on their rankings. Google will still be able to find your site, no matter what, submitted or not. You should be focusing on your content so that what you want to convey to your viewers takes the lead instead.
Myth #03: SEO is more technical than anything
The perception that SEO is a very technical instrument is very untrue. Though IT experts can help make your website crawlable and they could even set up redirects for your site, SEO requires a person to think like a searcher. It is so much more than having someone with a set of specialized skills to craft a company’s SEO. Building your SEO requires you to understand the audience you are targeting.
Myth #04: My keyword needs to be exact to be picked up
Repeating your keyword throughout your content is not necessarily as important as people make it out to be. Use keywords when an audience would need to see them.
Yes, keywords should be in your headline. A well put together headline that briefly explains the rest of your content is good enough. However, do not awkwardly throw in a set of keywords to your headline and base your starting about it.
According to HubSpot, “The goal should be to inform the reader not to inform the search engine.”
Myth #05: Links are twice more important than content
Between link building and generating content, both of these factors have their own strong suits. Links are fairly important when it comes to building your website’s authority. But if given a choice, a company should focus on their content.
When you focus on your links, you are focusing on quantity and not quality. Having a range of different content throughout your site will bring you the links you want eventually. However, it can be quite hard to stand behind if it works the other way around.