Though half of the year has been ticked off our calendar, ecommerce advancement will not break a pause and neither should we. Ecommerce consumers today know what they want, when they want it and how they want it to be done. There is no time for illusions as shoppers are now on the same level as sellers. They are a demanding lot, and knowing how and why they chose to shop online is crucial for growth.
1. Multi channel shopping
Switching from an iPhone to a tablet and then to a desktop to search for particular wants is not an uncommon sight anymore. Isolating their shopping experience to one channel alone is just not going to happen amongst tech savvy users. Maybe in 2013, online stores that had a responsive design site were seen as a luxury add-on to flaunt their status in the ecommerce hierarchy. But today, it’s an essential asset to any online store to amplify a shopper’s experience.
As this trend creates an opportunity for retailers to reach a larger market, customers in return are expecting quality service in the fastest and most efficient way possible that suits their desired momentum.
To keep up with their needs your focus should be on:
- Ensuring your site has secure mobile payment options
- Mobile-friendly checkouts: fast and easy checkouts for smaller screens
- Clear and easy navigations
2. Social selling
The eyes are now on the brands ability to engage with an audience. Connecting with them through Facebook, Instagram and Twitter are now, more than ever, important! Bringing in the reviews, sharing of trends, liking of the favorites, sets you apart from the competition.
Thankfully, the door is always left half opened for retailers to come up with new and innovative ways to customize their product and service offerings on social platforms. Brands are now striving for the most compelling ways to offer their audience the incentives they want. Deals, giveaways and sales are usually first announced on their social media page.
As customers are reliant on the recommendations by people they trust instead of advertisements, the social media allows “word of mouth” to take place on a larger and more effective platform.
3. Speedy checkouts
It all started when big online brands started offering next day delivery to their customers. Now, more is expected from every online store. Not only are we competing regionally but also internationally.
Ideally, the entire check out process should only be two to three pages long with as little information needed from your customer before completing the process. Clearly state your process and delivery option on a page itself and in the confirmation email they would receive.
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