A well-executed online platform stems from the technologies and features that bring together the entire ecommerce site. A person who chooses to start an ecommerce journey has to ensure that their site is fully equipped to meet the demands of their customers as well as to avoid inefficiency when running the online store. This can also apply to already establish online platforms that are looking to further improve their storefront and system. This is a comprehensive list as to what components the store is made up of in order to generate online sales.
1. Shopping Cart
A good shopping cart includes an easy checkout process, new registration or guest check out, a full list of the items in their shopping cart and payment management.
2. Order Management
This feature enables merchants to regulate each order that comes in. It allows merchants to configure certain orders, choose the shipping method and manage the fulfillment process.
3. Payment Systems
Credit card gateways, bank transfers, debit payment and other forms of payment methods will be processed through this system.
4. Inventory Management
This is where the merchant is able to manage the number of products a brand is carrying as well as keeping track of each individual product's availability.
5. Discount Module
Merchants can configure their own markdown prices through this feature. The discount options may vary from discount codes to percentage offers depending on how the brand wishes to conduct the sale.
6. Social Media Buttons
They guide consumers to the brand’s social media platforms allowing them to engage and follow the growth of the business. The buttons should be places on every page on the online store as well as in emails.
7. Search Engine Optimization
This allows your store to be correctly formed by keywords in order for Google to rank it on their search page.
8. Search Tab
A well-positioned search bar allows quick browsing for customers who are looking for good they already want.
9. Content Management
This could be a new page linking to the store’s blog or any other non-product related fields like pictures and videos.
Additional components like Google Analytics and other store management systems should be linked to your ecommerce store.
11. Automatic Email Alerts
This is where various emails used regularly should be stored. Product invoices and payment-received emails are just two of the many emails used to communicate with customers on a regular basis.