The success of any ecommerce category filter system should be measured through it’s ease of use, number of times used by consumers, results produced and how it could impact sales. Helping shoppers quickly discover certain products and improving the shopping experience are two reasons why all online stores have made a range of different category filter available for their visitors. To make your filtered navigation system an efficient one, here are three tips to guide you.
1. Navigation filters to specific products
Product filters should render to the viewer's specific needs. Everyone shops online differently. Some people would want to shop within a budget while others are looking for a specific colour. By adding different filters that make the product different will help smoothen the shopping process for buyers.
Take a look at the examples below:
Shop By Price Range
Shop by Colour
Shop by Theme
2. Number of Products Per Filter
Though uncommon, allowing visitors to know the product count in each filter will help them better understand what to look forward to. The filter count should be regularly updated whenever the stock count changes. Zalora uses this feature to show visitors the number of items each brand carries on their site.
3. Multiple Filter Selection
Even though filters are used to narrow down what viewers wish to see, having the option of selecting more than one filter at a time gives them more control over the items they are looking for. For example, a shopper might want to look at skirts and jeans. The multiple filter selection zeros in on those two filters at the same time without having the shopper look at the entire apparel collection.
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