Set Up SEO Meta Tags

SEO meta tags help search engines understand the content of your website pages and determine how they may appear in search results.
 
In Shopcada, you can set up SEO meta tags for the home page, system pages, products, product classifications, content pages and other supported pages.
 
You can update the SEO meta tags for an individual page or update multiple pages at once using a CSV file.

This Document Covers

SEO Meta Tag Fields

Field Description
Page Title The title displayed in the browser tab and the page's <title> tag. It may also appear as the page title in search results.
Description A short description of the page that search engines may display in search results.
Keywords Keywords related to the page. Enter multiple keywords separated by commas.

 

Recommended
Use a unique Page Title and Description for each page. The content should clearly and accurately describe the page.

Update SEO Meta Tags for an Individual Page

The steps vary according to the type of page you want to update.

Home Page and System Pages

The SEO Meta Tags page allows you to manage meta tags for the home page and supported system pages from one location.

 

Step 1: Open SEO Meta Tags

  1. Log in to your Shopcada Admin Dashboard.

  2. Go to Settings.

  3. Under SEO & Tracking, click SEO Meta Tags.

 

Step 2: Add a Meta Tag

Click Add Meta Tag at the top-right corner of the SEO Meta Tags page.

 

Step 3: Select a Page

Select the page for which you want to add SEO meta tags. The list includes the Home Page and supported system pages such as:

  • Login
  • Register
  • Logout
  • Backorder Update
  • Blog
  • Contact
  • Frequently Asked Questions
  • Gift Card

 

Step 4: Complete the Meta Tag Fields

  • Page Title: Enter the title for the page. Keep it below 70 characters.
  • Keywords: Enter relevant keywords separated by commas. Avoid repeating the same words.
  • Description: Enter a concise one- or two-sentence description without HTML tags or formatting.
  • Robots: Enter the required search-engine directives separated by commas, for example index, follow.

Click Save to add the meta tags for the selected page.

 

Important: 
Use noindex only when you do not want the selected page to appear in search-engine results. If you are unsure which Robots directives to use, consult your SEO specialist before saving.

 

Edit or Delete Existing Meta Tags

Existing records are listed on the SEO Meta Tags page. Click the Edit icon to update a record or the Delete icon to remove it.

Products

  1. Go to Products > Products.
  2. Locate the required product in Product Manager.
  3. Click Edit.
  4. Go to the Meta Tags (SEO) section.
  5. Enter the required Page Title, Description and Keywords.
  6. Click Save.

Product Classifications

Product classifications include Categories, Collections, Colour, Brands, Material and other classifications configured for your store.

  1. Go to Products > Classfication.
  2. Locate the required classification
  3. Locate the required term and click Edit.
  4. Go to the Meta Tags (SEO) section.
  5. Enter the required Page Title, Description and Keywords.
  6. Click Save.

Content Pages

  1. Go to Website > Web Pages.
  2. Locate the required page in Content Manager.
  3. Click Edit.
  4. Go to the Meta Tags (SEO) section.
  5. Enter the required Page Title, Description and Keywords.
  6. Click Save.

Bulk Update SEO Meta Tags

The Bulk Update SEO Meta Tags feature allows you to update the Page Title, Description and Keywords for multiple pages at once using a CSV file.

This is useful when you need to review or update SEO information across many products, categories, collections, content pages, FAQ entries, Blog entries or other supported pages.

The bulk update process consists of three steps:

  1. Export the current SEO meta tags.
  2. Update the exported CSV file.
  3. Import the completed CSV file.

Step 1: Export the Current SEO Meta Tags

  1. Log in to your Shopcada Admin Dashboard.
  2. Go to Setting > SEO & Tracking > SEO Meta Tags.
  3. Click Export CSV.
  4. The system will generate and download a CSV file containing the store's current pages and SEO meta tags.

Recommended:
Always download a new CSV file before starting an update. This ensures you are working with the latest page information.

Step 2: Update the CSV File

Open the exported CSV file using Microsoft Excel, Google Sheets or another spreadsheet application.

The CSV file contains the following columns:

Column Description Editable
path Identifies the page to be updated. The system uses this value to match the page during import. No
type Shows the page type for reference, such as Product, FAQ or Blog Entry. No
title Shows the existing page or product name for reference. No
page_title The page title displayed in the browser tab and <title> tag. Yes
description The meta description used to describe the page to search engines. Yes
keywords The meta keywords for the page. Enter multiple keywords separated by commas. Yes

Update only the page_title, description and keywords columns.

Warning:
Do not edit the path column. Shopcada uses this value to identify the corresponding page during import./

Important:
Do not rename, remove or rearrange any of the CSV columns. 

Step 3: Import the Updated CSV File

  1. Return to SEO & Tracking > SEO Meta Tags.
  2. Click Import CSV.
  3. Under SEO Meta Tags CSV File, click Choose File.
  4. Select the updated CSV file from your computer.
  5. Click Import.
  6. Review the import result to confirm that the records were successfully updated.

Pages Included in the CSV Export

The exported CSV includes pages that are currently available on the website and can have SEO meta tags assigned to them.

For classification or term pages, the system applies the following status rules:

Status Has a web page Included in Export Reason
Active Yes Yes The page is active and available on the website.
Active No No Without a web page, there is no URL to which the meta tags can be applied
Hide From New Tagging Yes Yes The page remains live and indexable. This status only prevents the term from being assigned to new products.
Hide From New Tagging No No Without a web page, there is no URL to which the meta tags can be applied.
Totally Inactive Always No No The term is hidden from all areas of the website, and its web page is unavailable.

 

Summary: 
Only classifications with a status of Active or Hide From New Tagging, and with Has a Web Page enabled, are included in the download.

Important Notes

  • Always use a newly exported CSV file as the template for your updates.
  • Do not rename, remove or rearrange the CSV columns.
  • Do not edit the path column.
  • The type and title columns are for reference only. Changes made to them will be ignored during import.
  • If a page listed in the CSV no longer exists, the row will be skipped and reported in the import result.
  • If page_title, description and keywords are all blank in a row, the page's existing SEO meta tags will be removed.
  • Keep a backup copy of the original exported CSV before making changes.
  • After importing, review a few updated pages to confirm that the meta tags were applied correctly.

SEO Writing Recommendations

  • Use a unique Page Title and Description for every important page.
  • Keep the Page Title clear, specific and relevant to the page.
  • Include the most important product, category or search phrase naturally.
  • Write the Description for potential customers and clearly explain what the page offers.
  • Avoid using the same Page Title or Description across multiple pages.
  • Avoid keyword stuffing or adding unrelated keywords.
  • Make sure the meta tags accurately reflect the content shown on the page.

Information:
Search engines may take time to revisit and reindex an updated page. They may also rewrite the displayed Page Title or Description based on the customer's search query.