5 Quick Hacks: Conversion Rate Optimisation + BONUS TIPS!

Rate Of Bouncing

Anything exceeding 56% is generally regarded as having a high bounce rate. If this describes your bounce rate, take action right away. Pay attention to your primary pages and work to enhance the content.

Page Exits

Use an analytics tool to find your departure pages, research why visitors are leaving those sites and take action to fix the problems. You can achieve this by reviewing the information on your departure pages, revising it as necessary, and making it more pertinent to visitors.

One thing you could try incorporating here is popups. Popups are often controversial. However, depending on the specific goal of your website, they can be helpful for customers. For instance, if a customer is about to leave your website without completing an order or downloading your content, a popup reminder may help encourage them to stay and finish their task. 

Since popups could appear disruptive to the user experience and potentially drive away customers, it's essential to use the technology judiciously and provide valuable information or incentives in exchange for agreeing to see popups. This way, you can target users who would benefit from added reminders without annoying users already planning on purchasing or downloading from your website.

Per Conversion Cost

You can monitor how much each conversion on your website costs if you've set up conversion monitoring in your analytics program. This indicator can help you determine whether your marketing investments provide a good return on your money.

Use SMART Objectives For CRO

To enhance CRO effectiveness, always set SMART (Specific, Measurable, Attainable, Relevant, and Time-bound) goals.

For instance:

✘ Don't be like this: "My objective is to boost conversions."

✔ Do be like this instead: "My objective is to execute a focused email campaign to boost conversions by 10% over the following three months."

✦ Bonus Tips!

Try Out CRO Tactics

Your CRO strategies can be tested using A/B and multivariate testing. You should combine the two test kinds for the best outcomes.

A split test is another name for an A/B test. It enables you to compare items on two web pages side by side. This test is beneficial for testing headlines, calls-to-action, graphics, or prose.

A multivariate test examines various iterations of various website features. This experiment aims to identify the optimal combination of variants.

Remember that CRO testing is a continuous process, like everything else in digital marketing. It's an iterative process, so results take time to show.

You can conduct your tests with the aid of a variety of instruments. Three well-liked methods for evaluating website modifications are as follows:

• Google Optimisation

• Testing VWO

• Instapage

The following are some CRO testing best practices:

• Run an A/B test: You can test your modifications using an A/B or split test. As a result, we can see how changing one variable affects the test outcome. For instance, will a different CTA button from blue to green increase conversions?

• Save time by using browser extensions that enable you to run user scripts—short computer programs that alter a website's design and add or remove new features and content—on it.

• Keep URL parameters around: When users visit your site, the URL parameters provide helpful information, like from where they came. Keep your query parameters in mind while you run tests and experiments.

• Test on many platforms: Run your tests on various hardware, software, and browsers. Make sure they function correctly on each one.

• Verify statistical significance: If a result is significant, you can be sure that it is genuine and not just the consequence of your sample being lucky or unlucky. Make sure your selection is sufficient in size to produce accurate results.