Marketing

Link Building for SEO Should Not Be A Priority But These Should (Part 2)

September 22, 2015,

In Part 1 of Link Building For SEO Should Not Be A Priority But These Should, it was made apparent that for a company to benefit from SEO as a technique to father their traffic figures, superiority is bestowed amongst a number of elements that form the bigger picture and not just link building on its own. Here are a few more elements to prioritize when strengthening your SEO strategy.   

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What You Need To Know About Pinterest Rich Pins

September 17, 2015,

Pinterest is continuously expanding their functionality for businesses. These latest additions are reckoned to be vital for growth of companies on Pinterest. The introduction of Rich Pins makes a user's viewing experience more useful than simply just interesting to say at the least. 

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How A/B Testing Works On Ecommerce Stores

September 8, 2015,

A/B Testing is a technique used to find out the rate a store is able to convert viewers into buyers. It is usually done by marketers as part of their testing and optimization plan. Powerful companies such as Google and Amazon have used this split-testing technique to increase their conversion rates. Here is a quick start guide on basic things you need to know about a/b testing.

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Part II: Could Tumblr Be An Option To Get More Traffic?

September 1, 2015,

Tumblr is said to be a fast growing platform with over 300 million unique visitors per month. If used correctly, Tumblr has the potential for merchants to find and build an audience for their webstore. A brand that is looking to bring in more traffic might want to consider exploring this platform. Here is Part 2 in our two part series of using Tumblr as an option to get more traffic.

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Humor In Your Content

August 24, 2015,

Laughter is contagious and it is universal. Embedding humor with information could be a way to get your viewers excited. Humor draws the attention away from ‘the duty to know’ and helps readers enjoy the knowledge. If this strategy is cleverly played out, achieving excelling numbers of readership and engagement will be at your brand’s fingertips.  

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Could Tumblr Be An Option To Get More Traffic?

August 6, 2015,

When your current social media platforms are excelling with its ability to get the traffic you want and they probably have reached their peak potential, exploring other social websites is an ideal option to bring more traffic to your ecommerce store. A site to explore would be Tumblr. At first it seems like an unlikely option but do not let your unfamiliarity stop you from trying to reach the audience Tumblr already has. It is not a site most companies try to understand but any traffic is still traffic.  Read this post

3 Campaign Ideas For National Day 2015

August 4, 2015,

National Day is around the corner and it is going to be the biggest shopping event of the year; maybe even bigger than the Great Singapore Sale! Offices put their operations on hold for the long weekend granted as the nation celebrates 50 years of independence. With all this free time, without a doubt, people will want to go on a good splurge! 

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5 Reasons To Start Video Marketing

July 29, 2015,

Using moving visuals to sell your product, brand or service is a powerful yet undervalued strategy. Presumably time consuming; this tool is not taken advantage of by many companies. If left untapped, your competitors get a free pass to get ahead of you. To convince you to explore this strategy, here are a few reasons to start video marketing.

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3 Ways To Make Your International Customers Feel Safe

July 24, 2015,

A daily foundation of a company should be to practice good communication towards their audience especially if your target market expands beyond your country’s borders. We’re talking about handling international consumers and making them feel safe when buying from you. Besides building a loyal consumer base, your store is representing your country when sales are taken globally. You have to make good impressions through your services. One of the most important factors that stand between the conversion of international orders is how reliable you are in the consumer’s eyes.

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Constructing The Perfect Cart Abandonment Email

July 15, 2015,

Not everybody who fills their cart up makes it to the end of their purchase. Sometimes, people need an extra nudge to convince them to complete their order. If customers do happen to fall out along the way of the checkout process, it is your job to get them back on track by sending out the perfect cart abandonment email.

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