Landing Pages: 100% Beginner’s Web-page Copywriting Guide!
As an early-stage founder, you are doing everything and juggling a billion things at the same time. Regardless of how busy you are, you must have a clear plan for attracting leads and acquiring customers. You're doing everything wrong if creating landing pages isn't part of your strategy.
If you didn't already know, having a landing page for your company should be at the top of your marketing strategy.
If you're reading this and thinking, “What is a landing page?” Don’t worry, we've got you covered. If you're already familiar with landing pages but want a refresher course, we've got you covered.
In this post, we'll explain what a landing page is, why you still need one (or two, three, or more) if you have a website, how to create a landing page that converts, and much more.
Let’s Set The Stage!
Firsts are always significant. "The first impression creates a blueprint about you in the person's mind," as they say. For your website, the quote remains the same. If you want your website to leave a strong positive impression on the visitor's mind, the first impression must be positive.
What makes the first impression on the user's mind? The landing page. The landing page you create for your website is responsible for a large portion of your conversion success.
What’s A Landing Page?
A landing page is a website page designed to serve a specific purpose. You may have noticed several landing pages offering you something in exchange for your contact information. These are known as landing pages.
The landing page's primary goal is to convert visitors into leads. But why would you give your contact information to a random page? Why would you risk your safety for the sake of a tempting offer? This is the primary advantage of using landing pages.
These pages are designed in such a way that any visitor will want to submit their contact information. The creativity employed on these pages will effectively establish trust between visitors and service providers.
Thus, if perfectly designed, landing pages can effectively convert visitors into leads. However, when creating a landing page, you must follow some guidelines. Keep in mind that you will be redirecting a large portion of the traffic on the landing page.
As a result, you must adhere to best practices and create a flawless landing page.
Landing Page VS Regular Website?
You might be thinking, "I have a website, why do I need a landing page?"
Yes, we know you're busy and don't have time to add anything else to your to-do list, but you should be aware of this.
Your landing page's sole purpose is to convert visitors into future paying customers. Your "regular" website and its other pages, such as the homepage, about us page, and so on, do not count as landing pages because they each serve multiple functions, including attracting potential customers.
On the other hand, your landing page exists solely to attract and convert visitors into customers.
Types Of Landing Pages
When it comes to building a website, there are many different types of landing pages to choose from.
However, not all landing pages are created equal. Some are designed to generate leads, while others are intended to increase sales. Still, others simply provide information or drive traffic to another page on the site.
So, what's the best type of landing page for your website? That depends on your goals. If you're looking to generate leads, you'll want a strong call-to-action and a form where visitors can sign up for your email list.
If you're trying to increase sales, you'll need a well-designed product page that includes clear pricing information and a strong call to action. And if you just want to provide information or drive traffic to another page on your site, a simple splash page with a brief description and a link will do the trick.
No matter what your goals are, there's a type of landing page that can help you achieve them.
• Landing Pages for Lead Generation/Landing Pages with Forms
Lead generation landing pages serve only one purpose: to collect leads. Typically, lead generation is accomplished by using a single main form as your call to action.
Companies obtain information in these forms, but you should concentrate on contact information. Fields requesting information such as name, email, location, and a space for them to express their interest will almost always yield a good amount of lead data for your sales team to use.
• Conversational Landing Pages
Conversational landing pages allow you to communicate with a consumer in a humanly manner while deliberately leading them toward a specific action.
Chatbot software, in addition to promoting your services and products, creates a one-of-a-kind user experience that sets you apart from the competition.
The above form is replaced by a chatbot. With that said, aim to avoid apparent data capture queries.
After receiving a business email, use research to determine their first and last name. Keeping this rule in mind will result in a more real experience.
• Squeezy Pages
A squeeze page is often a brief, straightforward page with one aim in mind: obtaining an email address.
These pages are utilised at the top of a marketing funnel and are regarded as the buyer's first point of interest.
Due to their simplicity, squeeze pages are sometimes built as pop-ups, dialogue windows, or a single input call to action.
When building this type of landing page, simplicity should be a top concern. Remember, you only want an email address, so don't make it too complicated. You could even consider putting in some sort of incentives like a free voucher or a first purchase discount if they ‘sign’ the form wherein they’ll have to input their email address!
• Thank You Pages
One of the most important aspects of lead nurturing is the thank-you landing page.
This is the page that clients are sent to after completing an activity, such as filling out a form or purchasing something.
If you can successfully execute this page, you will generate an opportunity for a repeat client or to advance existing leads.
The thank-you page can promote some of your other products or services, but you should use this time to focus on the consumer and properly express your appreciation for their interest in you.
Tips & Tricks!
Disclaimer: The following tips are based on our experience and should not be taken as an exhaustive list of best practices. Your results may vary, but the following have worked for us and these tips might be helpful. There are a few things to keep in mind when designing your landing page.
✧ Modern & Clean Design
First, make sure the page is free of distractions. You want visitors to be able to focus on the task at hand, without being pulled away by navigation links or other elements on the page.
Consider the distinction between web pages and landing pages. Web pages typically include numerous user activities as well as a wealth of information about your company and its products and services. Landing pages are distinct in that they are tailored to a single buyer at a certain moment in the buyer's journey. These pages often include a limited amount of information and only one call to action.
As a result, you want your landing pages to be as simple as possible. Clutter will obscure your call to action and make it difficult for potential consumers to swiftly understand or act on what you want them to know or do. Making your landing pages clean and modern can help you express your message swiftly in an eye-catching and unique way.
✧ Clear & Concise Messages
Second, keep your message clear and concise.
Customers waste time attempting to figure out what you're trying to say or what you want them to do when your copy is unclear and confusing. They may get disinterested in purchasing a service or product during this time.
Make your landing page concise and to the point. Use an engaging voice and drive action with your phrases to keep visitors engaged. You want visitors to be able to understand what you're offering and why they should care, without having to wade through a lot of text.
✧ Social Engagement & Sharing
Including interactive features on your landing page is a terrific approach to keep your visitors' attention.
This could include the use of an interactive model, buttons, films, or photos. Including social sharing buttons is also a smart way to increase participation.
This allows your visitors to effortlessly share what they've discovered and spread the word about your fantastic offering.
✧ No More Site Navigation!
The goal of landing pages is to eliminate distractions. Site navigation is one of the most distracting factors.
By deleting your site navigation, users can concentrate entirely on the content of the page and cannot move away from it.
Providing them with many links to visit will divert their attention away from the one call to action you want them to interact with. You can avoid distractions by deleting your site navigation.
✧ CTA! Calls To Action
Finally, use strong calls to action to encourage visitors to take the desired action. Use persuasive language and prominent buttons to make it easy for visitors to take the next step. Oh, and if you’ve got a rather long webpage, feel free to sprinkle a few of these nifty buttons that are linked to your contact form or to a helpful consultant who’s on standby to receive all enquiries!
So now you know everything there is to know about landing pages!
Just kidding, we could go on forever.
But, hopefully, you've found this a helpful introduction to web-page copywriting and gave you some things to think about as you create or optimise your landing pages.
More articles please read Social Proof: What Is It, Why You Need It & EVERYTHING YOU NEED TO KNOW!